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for Publishers
AI isn't the threat.
Losing control of distribution is.
The web was built for humans
For decades, publishers owned the distribution and readers chose which sources to trust.
AI has disrupted how knowledge flows, yet the web has stayed the same. Without a better protocol for access, the industry defaulted to “scraping”, pooling publishers’ content without their preferences.
The danger isn’t AI itself, but losing control of distribution and the ability to capture its value. This is not a fight against AI, but a gap to be filled.
Why “scraping economy” does not work
When an AI model “trains” on your data, it doesn’t just read it. It absorbs it into statistical weights and creates the following structural failures:
Irreversible
Once trained, your content cannot be untangled from the rest of the training data and model.
Invisible
Provenance is broken. Inside the “black box,” you cannot track usage or attribute value.
Unenforceable
You cannot enforce pricing or any terms given no traceability.
Existing solutions, such as robots.txt or bot blockers, force publishers to choose between non-participation (becoming invisible) or extraction (becoming still… invisible).
There’s a third option.
Attribution-Based Control:
Inference-First Access
Instead of scraping your content for training, AI systems that implement ABC query your content live when they need to answer a user’s question, on the terms you set.
How it works
Step 1
Computation moves to your data
Step 2
Define your policies based on AI’s identity and intent
Step 3
The network enforces your policies
Infrastructure for the Whole Ecosystem
Publishers & Rights Holders
Control AI access, attribution, and analytics – and price it fairly.
End the opaque “black box” era. Set your own price per query. See exactly which bots are using your work. Negotiate with enforcement and collaborate for collective leverage, not just a legal promise.
Small Newsrooms, Presses & Local Media
Collective power, zero tech burden.
A drop-in protocol that gives small publishers the ability to act as a collective, with simple monetisation and zero technical burden. You become discoverable and compensable.
Libraries & Archives
Protect provenance. Preserve custody.
Attribution-Based Control lets AI consult your collections without being consumptive. You share knowledge for answers, but maintain attribution and the chain of custody. Usage auditable by funders and the public.
Associations & Governance Bodies
Keep control of knowledge in public hands.
Access to the world’s knowledge shouldn’t be decided by private boardrooms. ABC gives you a neutral, open mechanism to coordinate the ecosystem and enforce standards across the board.
This is bigger than revenue.
This is about the future of knowledge.
In every era, the first movers decide the future.
The web is open because HTTP arrived early. Mobile and social are closed because open protocols came too late.
AI is the next revolution. The architecture we build now will determine whether information flows through open, interoperable systems – or through centralized pipelines where creators become invisible.
This isn’t about any particular company. It’s about whether the infrastructure itself preserves sovereignty for those who create knowledge.
We're developing protocols that champion:
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